
Investments that Add Value to Humanity
Preserving Wealth, Building Futures
About Us
*Investments that add value to humanity*
Our mission is to preserve and grow the family’s wealth while making a positive impact on society. We believe in investing in opportunities that not only offer financial returns but also contribute to the betterment of humanity. By aligning our financial goals with our values, we aim to be an active player in our country’s progression, creating a tradition of responsible and impactful investing.
Established by HE Eng Adel Fakeih and Ms. Maha Fitaihi, our family wealth office leverages their expertise to support family progression through wealth planning, strategic support to the community, and generational planning. Their combined vision and experience have been instrumental in shaping our approach to responsible and impactful wealth management.
Values
- Integrity: We uphold the highest standards of integrity in all our actions.
- Stewardship: We are dedicated to managing the family’s assets responsibly for future generations.
- Impact: We prioritize investments that offer both financial returns and social benefits.
- Collaboration: We believe in working together, leveraging diverse perspectives to achieve our goals.
- Transparency: We maintain open and honest communication in all our dealings.
- Clarity: We strive to ensure that all our stakeholders understand their financial positions and the strategies we employ.
Services
Family Wealth Planning
We provide comprehensive family wealth planning services to ensure our family’s financial health and prosperity for future generations. Our strategies are tailored to meet our specific needs, focusing on preserving and growing wealth while maintaining our family values and objectives.
Asset Allocation
Our asset allocation services are designed to optimize our investment portfolio. We analyze our financial goals and risk tolerance to create a diversified portfolio that balances risk and return, ensuring sustainable growth and financial stability.
Private Company Investment and Funding
We offer private company investment and funding services to help identify and invest in promising private enterprises within our network. Our team provides strategic support and capital to drive growth and innovation, fostering long-term success and value creation for our underlying companies.
Real Estate Investments and Operations
Our real estate investments and operations services cover a wide range of activities, including property acquisition, management, and development. We focus on maximizing returns through strategic investments and efficient operations, ensuring robust and sustainable real estate portfolios for our family and associated companies.
Our Team

Ahmed Bakr, CFA, CAIA
Position: Chief Investment Officer
Bio: Ahmed Bakr brings a wealth of experience from his corporate background at Unilever in Business Development, as well as his leadership roles in startups and growth phase companies. He has extensive experience in financial advisory, helping businesses navigate complex financial landscapes. Ahmed holds a Bachelor’s degree in Engineering from KFUPM, an MBA from London Business School, and is a Chartered Financial Analyst (CFA) and Chartered Alternative Investment Analyst (CAIA).

Bayan Fakeih
Position: Chief Operating Officer
Bio: Bayan Fakeih has a strong corporate background with Unilever and has led multiple startups. She also serves as a board member for a public company. Bayan holds a Bachelor’s degree in Business Management from Westminster and a Master’s degree in International Business for MENA from the University of SOAS.
Contact Us
Address:
The Headquarters Business Park
Floor 26
2444 Taha Khesaifan St.
Al Shati Dist, Jeddah, Saudi Arabia
